Blog

hashtag tidbits
YES!!  Hashtags are a thing and they are an important part of your social media activities in the digital space. What is a hashtag? Let's start here.  What is a hashtag?  It's that simple - a pound sign (#) with written text next to it and no spaces in between the words or pound sign.  Once this text is published on the social channels that support hashtags, it... Read More
Podcast to Expand Your Network
You might be thinking why and how would I want to start a podcast or even be on a podcast?  I'm going to break this down for you as easily as possible and then offer you some tools and resources to help you get started! Can we all agree that your brand is the image and/or impression in the mind of others about you.  Although you can't control what is happening in the mind of... Read More
The influence of social sharing on SEO rankings
If you want to see a lively discussion, gather a group of web designers or search engine optimization experts together, and ask them all together whether social engagement and sharing – viewers “liking” your posts, sharing them with their followers, commenting on them, etc. – boosts your search engine optimization. This has been a question of interest for many in the... Read More
Creating My Personal Brand
I’m almost done wrapping up my personal brand and I wanted to share with you the overall process it took me to get to this point: Let's take a quick look back at 2013, “I need a website” of course, as the owner of a digital marketing agency, thats the first thing that I’m going to do.  I researched a number of personal branded websites and made a list of things... Read More
Often the enthusiasts, artist, passionate hobbyists dreams of turning what he/she loves doing into a full-time successful business!  With the help of some fantastic Internet exposure, it was a dream come true for this lovely couple (Roxie + Tom) who own Frostbeard Studio - ok, I'll fess up, I know them because we are family.  Regardless, their story is definitely worth... Read More
Focus on your blog and your email list to build your business
The small business owner is often overwhelmed by the who, what, how, why, where in regards to marketing your business in both the digital and traditional space.  The easy answer (and the most cost effective answer) to this headache is to focus your time and energy on building your email list. The email list is the catch-all easiest way to stay in touch with your target audience.... Read More