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lessons I learned from my dad
Business and life lessons are so often the product of watching and imitating the people closest to us. For me, some of the most important lessons were learned by spending time with my dad, Joe Cocking. Today would have been his 57th birthday (his life was tragically ended on September 11, 2017). In honor of his amazing life I would like to share a few of the things he taught me:   It...
A safe assumption I’m willing to put out there is that most people in business are competitive on some level.  Competition is what fuels us.  As a lifelong athlete, I know that I want to win! It’s the competition that keeps my blood flowing.  When looking at it from that perspective, it's good to have competition.  Competition should be healthy.  It should...
Personal Branding Simplified
Great question.  I’m promoting it and I’m really advocating that everyone take a vested interest in their own personal brand, but I’m sure you are curious as to why is it important to me?   Here’s my story.   When I started my business, I was annoyed that people were sharing my name and not my business’s name in order to learn more about...
Podcast to Expand Your Network
You might be thinking why and how would I want to start a podcast or even be on a podcast?  I'm going to break this down for you as easily as possible and then offer you some tools and resources to help you get started! Can we all agree that your brand is the image and/or impression in the mind of others about you.  Although you can't control what is happening in the mind of...
Creating My Personal Brand
I’m almost done wrapping up my personal brand and I wanted to share with you the overall process it took me to get to this point: Let's take a quick look back at 2013, “I need a website” of course, as the owner of a digital marketing agency, thats the first thing that I’m going to do.  I researched a number of personal branded websites and made a list of things...
Ongoing Fees of Owning a Website
Owning a website is a lot like owning a car. Think about it; you get to customize a website so it fits exactly what you need, you get what you pay for, and it requires maintenance.  Just like a car.   When you buy... Read more! Visit the Keystone Click blog for the complete list of fees you might need to look out for!