Blog

business Facebook
Is it worth it for my business to be on Facebook? This is a question that I hear multiple times a month coming from clients and other small business owners. Especially after the recent Facebook algorithm change, people are wary to take the time to consistently post quality content if their reach is dwindling by the day. I hate to give away the answer so quickly, but the bottom line is, YES!...
A safe assumption I’m willing to put out there is that most people in business are competitive on some level.  Competition is what fuels us.  As a lifelong athlete, I know that I want to win! It’s the competition that keeps my blood flowing.  When looking at it from that perspective, it's good to have competition.  Competition should be healthy.  It should...
social media for business
As of February 1, 2018, there are 2.13 billion monthly active users on Facebook.  December 2017 showed that 1.4 billion people log onto Facebook daily.  This is just one of the many social channels available to display your offering.  Social media needs to be part of your branding strategy.  It will help you to build your business if you do it properly.   Social...
automation and scheduling tools
Most of us strive to find the efficient ways to get things done.  Lots of resources are available to create those efficiencies.  It’s simply a matter of investing the time to get them set-up!   Here are some of my favorite tools for automating processes.   Mixmax - A plugin for the Chrome browser that integrates with your Gmail account.  This allows you...
Personal Branding Simplified
Great question.  I’m promoting it and I’m really advocating that everyone take a vested interest in their own personal brand, but I’m sure you are curious as to why is it important to me?   Here’s my story.   When I started my business, I was annoyed that people were sharing my name and not my business’s name in order to learn more about...
hashtag tidbits
YES!!  Hashtags are a thing and they are an important part of your social media activities in the digital space. What is a hashtag? Let's start here.  What is a hashtag?  It's that simple - a pound sign (#) with written text next to it and no spaces in between the words or pound sign.  Once this text is published on the social channels that support hashtags, it...