Blog

automation and scheduling tools
Most of us strive to find the efficient ways to get things done.  Lots of resources are available to create those efficiencies.  It’s simply a matter of investing the time to get them set-up!   Here are some of my favorite tools for automating processes.   Mixmax - A plugin for the Chrome browser that integrates with your Gmail account.  This allows you...
Emotional and Intellectual Headlines Convert
What do you think triggered your interest to click on this post? Would you have clicked on this post if the headline was, “Write headlines that convert?”   As I studied what the title of this article should be, I researched the emotional and intellectual impact the phrase would have overall.  Here you are reading it, so I must have done something right.  ...
Personal Branding Simplified
Great question.  I’m promoting it and I’m really advocating that everyone take a vested interest in their own personal brand, but I’m sure you are curious as to why is it important to me?   Here’s my story.   When I started my business, I was annoyed that people were sharing my name and not my business’s name in order to learn more about...
hashtag tidbits
YES!!  Hashtags are a thing and they are an important part of your social media activities in the digital space. What is a hashtag? Let's start here.  What is a hashtag?  It's that simple - a pound sign (#) with written text next to it and no spaces in between the words or pound sign.  Once this text is published on the social channels that support hashtags, it...
Podcast to Expand Your Network
You might be thinking why and how would I want to start a podcast or even be on a podcast?  I'm going to break this down for you as easily as possible and then offer you some tools and resources to help you get started! Can we all agree that your brand is the image and/or impression in the mind of others about you.  Although you can't control what is happening in the mind of...
The influence of social sharing on SEO rankings
If you want to see a lively discussion, gather a group of web designers or search engine optimization experts together, and ask them all together whether social engagement and sharing – viewers “liking” your posts, sharing them with their followers, commenting on them, etc. – boosts your search engine optimization. This has been a question of interest for many in the...