005: Bill Spohn shares how to deliver technical details with a personal touch

Bill has designed, marketed and sold a wide array of test and measurement products in the last twenty-five years. Bill was design-engineering manager at Bacharach, Inc. and HVAC Product Marketing Manager at Testo, Inc. Since 2009, he has managed and is now President, CEO and majority owner of TruTech Tools, LTD.

He regularly educates on technically complex topics to a wide range of audiences on the applications of testing and measurement instrumentation in HVACR, building science, and weatherization.

He has worked on BPI, RESNET, GAMA, AHRI, OMA, RSES, NATE, and ACCA Technical Committees, and holds three US patents in instrumentation design. He also consults in instrumentation design, development, marketing, and application training along with expert witness work on HVAC equipment, carbon monoxide and heat exchangers and related issues.

Bill is majority owner of http://TruTechTools.com and sole proprietor of William P. Spohn, LLC (http://BillSpohn.com) – specializing in technical and business training and consulting.


How does it work being a marketer with an engineering background?

·         “I always envisioned myself as a writer for ‘Popular Science’ and in a way I’ve become that today because I do technical marketing by writing content in a way that consumers can understand.”

What are the things you’ve learned about work that have stuck with you?

·         “I had a former boss tell me, ‘don’t let it be out of bounds till you hit the fence.’ And that was his way of saying never stop pushing and trying to achieve more.

What did you want to be as a kid growing up?

·         “Originally, an astronaut, I loved the vision and passion that you always saw by those people.”

Share with us one of your best networking stories

·         “I’ve actually had the opportunity to have a lot of correspondence and conversations through LinkedIn with a group of people and we’re all now working together to write a book.”

How do you stay in front of your network or community?

·         “I really like to do a lot of webinars because it’s easy to take complex subjects and make them simple for our clients to understand.”

What advice do you have for business professionals looking to grow their networks?

·         “Be open with others and always be aware of the opportunities that you have to communicate with someone.”

Digital networking or traditional networking?

·         “The digital medium lets you get in front of people quickly with a consistent message but traditional messaging is almost invaluable because you learn so much from people.”

If you could go back 20 years, what would you tell yourself to do more or less of regarding your career?

·         “Be a bit bolder and ask for things from management or other people.”

Who would you love to connect with and do you think you could do it within 7 degrees?

·         “I would like to connect with President Barack Obama and I think I really could connect with him based on those 7 degrees.”

What book are you reading right now?

·         “I’m reading ‘Outliers’ by Malcolm Gladwell which talks about the road to success.”

Any final words of advice for our listeners?

·         “Maintain activity with your network but make sure the activity isn’t just about your product or trying to sell something to them.”


You can get in contact with Bill Spohn at:

Email Bill at: Bill@trutechtools.com