016: Building 1-on-1 relationships that matter with Mary Brophy
About Mary Brophy
Mary Brophy is principal of Lift Reputation Advisors, a PR firm focused on advancing and protecting business reputation. Prior to starting her own consulting firm, she held leadership positions at Cramer-Krasselt and Jacobson Rost in Milwaukee and Edelman Worldwide in Chicago. Most business leaders believe their reputation is their most important asset. Lift Reputation Advisors helps small and mid-sized businesses build trust and a positive reputation with their customers and other key audiences to drive financial performance.
How has the role of PR evolved in the digital age?
· “It’s expanded a great deal; the PR centric method is very much about building a brand for your company.”
How can businesses do a better job of building their reputation with customers and prospects?
· “The most important thing is to take a step back and decide what you stand for. We talk a lot about building our brand and that’s a key part of it but with small businesses in particular, there seems to be an immediate emphasis on the product without determining their passion or what drives them.”
How do you like to relax or decompress after a long day?
· “Music would probably be my passion! My daughter, husband, and I have very eclectic tastes in music and getting lost in that is one way I really like to relax.”
Share with us one of your best networking stories
· “It’s hard to single out one networking story but what I’ve found in general is that the networking that has had the greatest value for me has gone back to the strong relationships I’ve developed one on one.”
How do you stay in front of your network or community?
· “It really is a combination of face-to-face personal networking and social networking. LinkedIn is certainly a fantastic tool to casually or strategically nurture those relationships and keep in touch with folks.”
What advice do you have for business professionals looking to grow their networks?
· “I think LinkedIn is a great tool for that in addition to other sites that share information about local networking events.”
Digital networking or traditional networking?
· “I may sound old school but I do think traditional networking provides the greatest value. LinkedIn is good for nurturing those relationships outside of those events though.”
If you could go back 20 years, what would you tell yourself to do more or less of regarding your career?
· “I would tell myself to be fearless. When you’re starting out fresh, you’re coming out of college or maybe an internship but how to act and behave in the business world is new to you. It’s easy to focus on impressions but if you have a good moral compass and values, that frees you up to be more fearless.”
Who would you love to connect with and do you think you could do it within 6 degrees?
· “Probably the one person I would like to connect with has sadly passed away. One of my best friends and mentors, Gary Dunlap, was one of my first supervisors and he was just great.”
What book are you reading right now?
· “I have a bad habit of starting lots of books and not finishing them. My daughter had asked for a copy of ‘Wuthering Heights’ and I’ve started reading that.”
Any final words of advice for our listeners??
· “You just need to be consistent with growing your network and to keep at it. It’s easy to let it slide and not continue to nurture relationships and you really don’t want to do that!”
You can get in contact with Mary at:
Email her: Mary@liftreputation.com
Call her at 414 – 429 – 6180