030: The 'Power Formula for LinkedIn Success' with Wayne Breitbarth
About Wayne Breitbarth
Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker, and author and an internationally recognized industry leader in LinkedIn training, marketing, and consulting.
Wayne Breitbarth is the CEO of Power Formula LLC and has shared his expertise with more than 80,000 business professionals through private business consulting, dynamic presentations to worldwide audiences, and his critically acclaimed book The Power Formula for LinkedIn Success (now in its third edition). He has been featured in Forbes, Inc., Wired, and American Express Open Forum and seen on NBC and Fox Business.
Wayne works with companies to develop a comprehensive strategy for using LinkedIn to increase sales, raise brand awareness, recruit employees and reduce recruiting fees and discover new markets for products and services. He shares his proven five-step process for LinkedIn results with individuals through his online course Explode Your Revenues Using LinkedIn.
He is a CPA, received an accounting degree from the University of Wisconsin-Whitewater and an MBA from Marquette University, and has received recognition for his public service in the Milwaukee community, where he resides with his wife of 35 years.
What are the most important things people need to know to correct or change on LinkedIn?
· “Since Microsoft bought LinkedIn, they’ve had to find a way to justify the cost so they’ve made a lot of changes. Profiles will now look a lot like they do on the LinkedIn app. Additionally, the search features reduce the number of free filters you get to encourage more people to buy the paid account.”
What are the top “open spots” on LinkedIn right now?
· “The open spots that you really have to make sure are better than ever are your photo, which is now centered, your headline, the intro to your summary, and your first job is wide open uncollapsed with media.”
Will more people have to start paying because of the changes that have been made?
· “I think the answer to that is a big time yes. Right now, there’s a job seeker account that’s $30 a month and there are a premium plus and executive plus at $50 and $75 and then you move into sales navigator and recruiter for $100 and a $7,000 a year deal. If you’re going to upgrade past the job seeker account, skip the business plus ones and move right to the sales navigator cause you won’t get the search filters.”
What are the biggest mistakes people are making on LinkedIn?
· “It starts with not having a profile of clarity and thinking it’s a resume. Instead of saying who am I trying to meet or impress, really set that strategy in place. Once you decide who your target audience is, your profile should just flow out for them!”
Share with us one of your best networking stories
· “A guy pinged me on LinkedIn with a generic invitation but his profile looked good so I accepted it and messaged him right away. He followed up with a long note about how two years ago a friend of his had come to a class that I taught and received a free book and talked about me to this guy. Today, we’re working together!”
How do you stay in front of your network or community?
· “I write free weekly LinkedIn tips every Sunday. It’s a weekly blog that takes a lot of work and that’s really my first nurturing tool. Next, I also take my weekly tip and put it into a published post on LinkedIn and share 3 or 4 status updates a day.”
What advice do you have for business professionals looking to grow their networks?
· “In the old days, the only thing you could do was go to conventions, conferences, and networking events. Today you can do so much at home with social tools. In the end, my advice is to know your audience and target market and go to where they are.”
Digital networking or traditional networking?
· “I think digital networking is more efficient. However, I think that if you like to network, the better the traditional methods are.”
If you could go back 20 years, what would you tell yourself to do more or less of regarding your career?
· “I would tell myself to find the right people to start to network with, sooner. I would say to stretch my extroverted wings a bit earlier and not work quite as hard as I did in my first few years.”
Who would you love to connect with and do you think you could do it within 6 degrees?
· “I would love to meet Gary Vaynerchuck. He’s in the acknowledgment section of my book and he’s really inspired me. I did actually meet him once at the bookstore on Downer but it would be cool to hang out with him once.”
What book are you reading right now?
· “Right now, I’m reading a book called ‘The Wealthy Speaker’ and it’s just that. I’ve never had any formal training in speaking and that book has been very helpful.”
Any final words of advice for our listeners?
· “Be focused. That’s been my theme for this year. The more you can focus, the better you can be.”
You can get in contact with Wayne at:
You can visit his website at Powerformula.net
on LinkedIn, tell him you heard him on Social Capital!
Also, you can get his LinkedIn Communication Templates here!