034: Valuing others in networking in a human way with Phil Gerbyshak
Phil Gerbyshak works with salespeople, marketers and leaders to increase their influence, impact and ultimately, their
income. Phil believes in the power of social selling and connection. With a unique speaking style—part sales expert, part entertainer—Phil Gerbyshak keeps his audiences awake and engaged while providing actionable steps to bring in more leads, more referrals, and more business. If he’s not traveling, speaking, or making new connections, Phil writes. He’s published 5 books, including 10 Ways to Make It Great and #TwitterWorks, more than 2,500 articles, and been interviewed by the Wall Street Journal, USA Today, Financial Times, and more.
What do you think is the most misunderstood social network?
· “Most people slag on LinkedIn. The reason that I think it’s misunderstood is that people think that it’s a social network first. They think that it’s a place for people to hang out and discover you and that’s not the case.”
What is the biggest mistake that you see salespeople make on social media?
· “They go in for the kill shot before they even know your name. I see sales people, first, they don’t have pictures on their profile, they have an incomplete profile, they either A, connect to everyone or B, don’t personalize their connection requests at all, or they just show up and throw up.”
Your business card says that you are a “pinball wizard”?
· “There’s two pieces to that, one. I do love pinball. I’ve been playing pinball since I was five or six years old. I grew up playing pinball with my mom. We would play pinball all the time. Secondly, when it connects with people, when they like pinball too, people see that on my business card and it makes them smile.”
Share with us one of your best networking stories
· “Three weeks ago, I got a lead as a speaker and closed a deal as the result of connecting with someone who is technically my competitor. Because we had stayed connected and we had become Facebook friends, I’ve even gotten to meet her once in person. Because of all of that, even though she is a competitor, she referred the business to me and I closed the deal.”
How do you stay in front of your network or community?
· “Podcast interviews like this are a big one. I’m always up to be a guest on other people’s shows. And then I have my own podcast. I invite people on the show as well because I love to learn about other peoples’ business and to share them.”
What advice do you have for business professionals looking to grow their networks?
· “First I would ask you why. Why are you trying to grow your network? You need to understand your ‘why.’ Once you understand your ‘why’ the ‘how’ is pretty simple. Once you show yourself as someone valuable, then you start connecting. You want to people to refer to you as that person who is of value”
Digital networking or traditional networking?
· “For getting connected, I find that it’s best in person. Often, people aren’t really active online and if I’m trying to do business with someone, they’re hiring me because I’m online, not them. Social media is for opening, not closing, you won’t ask for the sale on LinkedIn or Facebook.”
If you could go back 20 years, what would you tell yourself to do more or less of regarding your career?
· “So, at 20 years old I was in the Navy. I thought I was really smart and I talked way too much and didn’t ask questions. The first thing I would tell myself is to SHUT UP and pay more attention. Next, I would tell myself to remember to respect the position, even if you don’t respect the person. The third thing I would say is be less afraid to fail and take more risks, I didn’t leave Milwaukee for 20 years.”
Who would you love to connect with and do you think you could do it within 6 degrees?
· “So, the one person I would love to connect with would be Jimmy Fallon and I think I could do it. I have a lot of friends who work and live in New York City. He’s just so talented, if I could trade places with one person it would be him.”
What book are you reading right now?
· “I’ve got probably 10 books that are in partial states right now. One of the most recent ones I’ve finished is by Mark Hunter and it’s called ‘High Profit Prospecting.’ It’s a great book about sales.”
Any final words of advice for our listeners??
· “First, I would say to remember that every person matters. When you’re connecting, know that the person that you’re talking to is the most important person in the world right now. Secondly, be more human. You’re connecting with other human beings, they’ll love you or not for your humanity, not your perfection.”
You can get in contact with Phil at:
Call him or text him! 414 – 610 – 7445
Email him at Phil@Philgerbyshak.com
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