060: Taking your after networking qualification game further with Jeffrey Hayzlett
About Jeffrey Hayzlett
Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzlett on C-Suite Radio. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, former Fortune 100 CMO, and author of three best-selling business books: Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet and The Mirror Test. Hayzlett is one of the most compelling figures in business today and an inductee into the National Speakers Association’s Speaker Hall of Fame.
As a leading business expert, Hayzlett is frequently cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and c-suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.
You attend plenty of networking events in your line of work, what do you do with all those business cards after the event is over? (2:00)
“It depends on what they are. When I give a speech, people come up to me, I write notes on them, I usually write some action on them. Otherwise, they are going on my salesforce or CRM in some sort of way. So, based on my notes they get assigned for follow up, but with speeches and big leads, usually after the event people come up to me, I take photographs of their cards send those to my team and within an hour of my speech they are getting a follow-up. We call it speed-to-the-lead.
Everything happens online these days, how long after a networking event should you wait to contact someone online? (3:05)
“ Why would you wait? Why wouldn’t you reach out right away? If you think they are valuable and you have something for them, why wait. Do your homework, look people up ahead of time if you have to. Find out what your objectives are and make sure you know them before having your call.”
Do you have a favorite networking story? (9:10)
“Tomorrow night, for example, I will host a Scotch Event. This happens about every quarter, and we invite these c-suite executives, we create this list and we target 50 of them to be in the room. Before I walk in there, you know there is a bio of every single person, and my team and I will go through those bios and we try to figure out what we are trying to do for them. Sit them with others who may interest them, it’s called doing it right.”
What do you do to stay in front of and best nurture your network? (14:10)
“ We try to figure out how to best serve them. We must be careful not to overextend our welcome. Layout what are the kind of conditions of satisfaction you want to provide to those you serve. You have to put the attention to detail.”
What advice would you offer the business professional looking to grow their network? (16:05)
“Get out there. You need to decide who you want to meet and who you want to surround yourself with. Start simple. For example, if you were to use LinkedIn, you could easily connect. So, imagine if these people were the right kinds of people.”
Digital Networking or Traditional Networking? (17:55)
“I think traditional networking is always personal, it triggers different things for yourself. But digital does give you scale. The personalization can be on digital too.”
If you could go back to your 20-year-old self, what would you tell yourself to do more of, less of, or differently with regard to your professional career? (19:00)
“Go faster. But you know, the voices in your head, the voices in your head that say: “You can’t do it.” I stopped invited them to dinner a long time ago. I would have told myself not to listen to them. Who am I to say I can’t do this?”
Who would be the one person you’d love to connect with and do you think you could do it in the 6 degree? (21:00)
“I think I could do it in one. But I would pick up the phone and call them directly. What is the worst that can happen? They say no? Well okay. If I want to reach you I am going to go after you."
What book are you reading right now? (24:00)
“I’m reading Jerusalem by Montefiore. The next books in my series are a 5-volume set are the life and times of George Washington. I love history. Dave Sanderson’s book, “Last One Off the Plane.”
Any final words or advice for our listeners for growing and supporting their network? (26:30)
“What are you waiting on? If you are looking to meet someone, go find someone who may know them, if they do not start there and move on. Make a commitment to go to an event or two a week, and other things. “
You can get in touch with Jeffrey Hayzlett by Googling him or by going to his website, http://hayzlett.com/