078: Your network is your brand with Nancy Marshall

About Nancy Marshall

Nancy Marshall was born to network. At the age of four, she would be ‘working the room’ in the grocery store when her mom took her shopping. Today, after having spent nearly 40 years in the field of public relations, she is still as enthusiastic about brand building and networking as she was back then. She holds an MBA degree and has been certified as a Personal Branding Strategist. Her agency, Marshall Communications, handles the PR for the Maine Office of Tourism, the Orvis Company among other brands.


You believe that personal branding is the key to attracting the right people into your network. Can you explain that? (1:10)

“Well I think a personal brand is a story, and if you tell your story you’re going to attract people who have similar interest or who are interested in your story. Likewise, you will also repel certain people too. Having a strong personal brand is as much about attracting the right people as repelling the wrong people.”


How is networking tied with brand building? (6:10)

“I believe your network is your brand. The people who are raving fans or enthusiastic supporters of either you personally or of your business. They’re the people that are going to be there for you during good times and more importantly in bad times.”


Share with us one of your best networking stories (11:20)

“Back in the days when e-newsletters were just becoming popular and we were all encouraged to have a monthly or weekly electronic newsletter. I started following a guy who has a business in Boston Massachusetts, his name is Michael Kaatz. And he is an e-newsletter specialist… Well, I got to know Michael Kaatz and he had a connection in London England, named Steven Church a British guy who owned a company that made collectibles…”



How do you stay in front of your network or community? (15:30)

“Well, I did start doing a monthly e-newsletter back in 2010-2011, because of what I learned from Michael Kaatz. And we continue that today…”



What advice do you have for business professionals looking to grow their networks? (18:45)

“Always be introducing yourself, again my kids think it's ridiculous but if I’m in an elevator with someone I start a conversation, if I’m in the line at the grocery store I start a conversation...try and find common ground with other people and then when you meet them, try and connect with them.”



Digital networking or traditional networking? (20:45)

“I believe in a combination of both. I think when we’re doing digital networking we always need to be striving to meet people in person whether you met them before or not. It’s when you meet someone in person that really the magic happens.”



If you could go back 20 years, what would you tell yourself to do more or less of regarding your career? (22:40)

“I would have let go of more responsibility and would have grown my team earlier on in my career… I would have done more mentoring and coaching with my younger employees.”


We’ve all heard of the 6 degrees of separation… Now, who would be the person you’d love to connect with and do you think you could do it within the 6th degree? (24:15)

“Oprah Winfrey has actually always been a role model for me… I think the reason I always admired Oprah is I feel like she is so authentic and genuine and she councils people to be the best version of yourself.”


What book are you reading right now? (27:00)

“I’m reading the book called ‘The Power of Loyalty: ten essential steps to building a successful customer loyalty strategy’.”


Any final words of advice for our listeners? (28:35)

“You really can't build a relationship with somebody solely online. You can use online networking whether it's social media or texting. You can do that to sustain a relationship. But always try and get together with people face to face.”




You can get in contact with Nancy at:

Find her on LinkedIn and http://www.marshallpr.com/


Email her at nmarshall@marshallpr.com