101: Expand your share of mind with Tamalyn Powell

About Tamalyn Powell

Tam started her career as a copywriter on the client side and has transitioned into a brand strategist and thought leader in the healthcare and higher education industries. She joined the agency world in 1997 at BVK in Milwaukee as an Account Supervisor and now oversees the agency’s higher education practice as an SVP/Group Account Director. She credits growing up as an air force “brat” with her ability to jump into new situations quickly and confidently and create meaningful relationships.          


What is the biggest issue marketers face today? (1:20)

“I really think it's staying relevant because our field is literally changing by the second. There’s always new marketing platforms, and ideas. People have different expectations of what they want from marketers. And so, we have got to stay relevant…”


What has been the most important career decision you’ve made? (2:30)       

“ really dedicating myself to learning something new every day. Not a day goes by where I don’t learn something either about the field I work in, about people in general, about the industries I specialize in. I really work hard to make sure that I come away at the end of the day with some new knowledge that I did not wake up with.”


What is the one thing in your life you are most proud of? (3:10)

I would have to say there are three things, my children. I really cannot believe how awesome my kids turned out. And it wasn’t an easy situation with them growing up, we had some personal things we had to overcome. And being able to say that they are all contributing members of society, is something I’m incredibly proud of.”


Share with us one of your best networking stories (3:40)

“I met the most fascinating woman, and she has become like a sister to me. And her name is Jeanine Sijan… Her brother was a gentleman named Lance Sijan, raised in Bayview, Wi. And Lance went to the Airforce Academy where my dad went, my brother and my son. But Lance graduated and went off to Vietnam and his plane went down in Vietnam and he was a prisoner of war…”


How do you stay in front of your network or community? (7:05)

“There’s a couple different ways. I think the new way is online and reaching out to people and like these awesome podcasts. But I don’t think you can ever make up really for that face to face conversation and just checking with people…”



What advice do you have for business professionals looking to grow their networks? (10:00)

“I think really going out again with that lens of anybody that you come across even if it’s the person sitting next to you on the airplane, even when you’re not in the mood, try to have a short conversation. And if it doesn’t go anywhere, great, just make small talk, be pleasant. Just meeting people who can impart some pearl of wisdom on you, especially older people…”



Digital networking or traditional networking? (13:10)

“Both. Digital is easier, and I think it is more comfortable for people, but its kind of one-sided. I can put something out there on our LinkedIn or whatever and people read it and make a comment but not very personal. Rarely do they call and ask, can I ask a couple questions about that?”



If you could go back 20 years, what would you tell yourself to do more or less of regarding your career? (14:40)

“just go with my gut more. Over-think it less. I think we are our own worst critics and its good to, you know look at things and go, oh geez could I have done that better. That’s always good but I think we air on the side of, oh I didn’t do that very well, instead of, could I have done that better…”



We’ve all heard of the 6 degrees of separation… Now, who would be the one person you’d love to connect with and do you think you could do it within the 6th degree? How would you start that journey? (16:40)

“(The Code of the Extraordinary Mind, by Vishen Lakhiani) …I would love to meet him because he was this normal guy that was working, graduated from Michigan, got a job in IT, was getting paid a lot of money. Hated his job and basically got himself fired and said there’s got to be more to life. And he’s just created this network of people to try to think differently and become happier beings…”


Any final words of advice for our listeners? (21:30)

“if you have a mission in your life, if you open up to share, and maybe that’s a strong word but is there something that you are really passionate about. I think that’s a good thing to share with people because I think they realize you are sharing something and they may open up and share something, you know as personal back to you…” 




You can get in contact with Tamalyn at:

Find her on LinkedIn


Tweet at her: @tamwilsonp