107: Tradition Disrupted with Alex Mootz

About Alex Mootz

Alex, An Army Veteran who after serving 6 years, got his first job as a Jewelry Salesman. He later became an assistant buyer and business development professional handling projects ranging in digital marketing strategy, new product research and buying, and business strategy for a jewelry retailer. He founded his company 143 Diamonds which specializes in ethically grown diamond jewelry. He believes that in every conversation there is a networking opportunity to be gained.


How has the digital advertising and e-commerce affected the jewelry industry’s consumer buying process, what has changed? (2:50)

“…just access has really changed the game. Being able to have a thousand different variations at your fingertips. And then being able to show your customer before they even walk into your store, that your accredited and trustworthy…


When you say your diamonds are ethically grown what does that exactly mean?? (4:35)

“…these are actually diamonds. They grow from a carbon seed, they’re over 98% carbon which is what is a mined diamond. They are type 2A which are the rarest of mined diamonds. But they are chemically, physically, and optically identical down to the molecular structure…”


What is your favorite part of your job, and why? (7:20)

“I really like the surprise proposal. I like the idea of the romance in all of us. I think we all got it but because of the accessibility that we have, we get nervous about purchasing something that we don’t think that they will love or want her to be happy, you know that kind of thing…”


Share with us one of your best networking stories (9:20)

“…I had an opportunity to interview for this program called Generator in Madison… they sent me an email shortly after and said they had another program that was for newer businesses and lower level but still really what I needed. So, I interviewed for that and I end up getting in…”


How do you stay in front of your network or community? (13:20)

“Just being there, being available is really big. For my line of work and what I’m trying to do my network is so valuable to me…


What advice do you have for business professionals looking to grow their networks? (15:35)

“it really depends what your motive is, is your motive within the business you are in or is it to get away from it. And I urge people to not get away. Id never thought of myself as a jeweler. Or someone who was going to be a diamond buyer. But I found that within the company that I was working for there to be a lot of opportunities and a lot of things to learn…”


Digital networking or traditional networking? (16:50)

“Traditional, I find that if my first interaction with somebody is digital I have a much harder time getting the conversation the way I like it to go, to go. It's much more difficult to do. Whereas if your sitting face to face, I just like doing business that way.”


If you could go back 20 years, what would you tell yourself to do more or less of regarding your career? (18:50)

“stop worrying. God, you know I was in the military at the time and one of the biggest things was I’m going to lose so much time. I wanted to do so many things, I wanted to be successful and have the things I didn’t have growing up. And I would worry myself almost into being sick. But then I…”


If you could meet anyone within the 6th degree, who would it be and why? (20:15)

“Socially I would love to meet Will Ferrell, he is amazing. Steve Carrell. And professionally I don’t know if it would work out, I don’t know a crazy amount about him but Daymond John. He did some pretty amazing things in the fashion industry and he really started from nothing…”


What book are you reading right now? (22:50)

“I do audio books, never been a reader. It’s just something that I’ve never been able to do. So, I’ve got into audiobooks whether I’m commuting, or I listened to a little bit on the way here. but Daymond John has a book called, The Power of Broke. And it’s pretty inspirational…”


Any final words of advice for our listeners? (24:15)

“find a problem and put your energy into fixing that. Whether that’s at your daily work, whether that’s your future business that you think you can start. Find a problem big or small and fix it. You’ll be surprised how many doors that will open…”



You can get in contact with Alex at:

Find him on LinkedIn


Tweet at him: @143_diamonds