108: Dancing with passion - Sarah Schwab

About Sarah Schwab

Sarah Schwab is the Founder and President of Content Creation Coach and the Author of the Amazon #1 Bestselling book “Content That Dances.” She is known for helping small businesses and entrepreneurs grow by creating and implementing an effective and consistent Content Marketing strategy. She has helped to create hundreds of blog articles, produced videos, webinars, online programs, e-books, and more. Find out more about Sarah and her approach at contentcreationcoach.com.


Let’s talk a little about Content Marketing, which I know is something we both believe in. why are you so passionate about Content Marketing? (1:35)

“because I really believe it's about connecting with people and building relationships. I think sometimes people think of marketing as being sort of pushy or manipulative or you know about tracking and conversions and all this kind of stuff. And content marketing…”


There seems to be some similarities between networking and content marketing. How are they related? (3:15)

“Having just said content marketing is about building relationships, networking is also about building relationships…”


I have heard that you have another passion outside of your business. Can you tell us a little about that? (5:00)

“I’m also a dancer. And actually, as you’ve mentioned in my introduction the title of my book is called “Content That Dances”. And for me, I think it’s really important to share some personal pieces about yourself…”


How do you stay in front of your network or community? (14:25)

“I feel like again, this is where content can come in so super handy and where they cross over a little bit. So, whenever I meet people or collect a business card, or have a conversation with someone and I want to send that follow up email, that’s tricky sometimes like what do I say…”


What advice do you have for business professionals looking to grow their networks? (16:40)

“Get out of your house or get out of your office. 100% so when you're talking specifically about networking, it's about finding the right place. And the challenge is and you now not unlike sales, you're going to go to a lot of events or a lot of organizations and be uncomfortable and realize it wasn’t the right crowd of people or…”


Digital networking or traditional networking? (24:30)

“I feel weird saying this as a content marketer and digital marketing person but, I would say when it comes to networking…”


If you could go back 20 years, what would you tell yourself to do more or less of regarding your career? (27:40)

“So, I’ve had quite the winding career path. And I honestly don’t think I would change anything. I’ve always had an entrepreneurial spirit and always knew I would start my own business at some point…”


If you could meet anyone within the 6th degree, who would it be and why? (29:55)

“Ken Robinson is actually a British guy who works in the field of creativity and education. And Liz Gilbert, of course, the author of, here most recent book was called Big Magic is also around creativity…”


Any final words of advice for our listeners? (33:00)

“talk less… sometimes it’s easy to get so wrapped up in that answer to the question and your elevator pitch and you know when someone asks you what you do, and you launch into your big long spiel. And what I find is that most powerful conversations and best connections, and most longlasting relationships, business relationships, come from really being curious and asking the other person questions.”



You can get in contact with Sarah at:

Tweet at her: @sarahschwab