130: Do 6 things, 1,000 times - with Dr. Ivan Misner

About Dr. Ivan Misner

Dr. Ivan Misner is the Founder and Chief Visionary Officer of BNI, the world’s largest business networking organization. Founded in 1985 the organization now has over 8,400 chapters throughout every populated continent of the world. Last year alone, BNI generated 9.1 million referrals resulting in $13.1 billion dollars’ worth of business for its members. Dr. Misner’s Ph.D. is from the University of Southern California. He is a New York Times Bestselling author who has written 22 books. He is also a columnist for Entrepreneur.com and has been a university professor as well as a member of the Board of Trustees for the University of La Verne. Called the “Father of Modern Networking” by CNN and one of the “Top Networking Experts” by Forbes, Dr. Misner is considered to be one of the world’s leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and the New York Times, as well as numerous TV and radio shows including CNN, the BBC and The Today Show on NBC. Among his many awards, he has been named “Humanitarian of the Year” by the Red Cross and was recently the recipient of the John C. Maxwell Leadership Award. He is also proud to be the Co-Founder of the BNI Charitable Foundation. He and his wife, Elisabeth, are now “empty nesters” with three adult children, Oh, and in his spare time!!! he is also an amateur magician and a black belt in karate.


Can you share a little more about BNI, as I’m sure our listeners are curious?

“I started BNI when I was 28-years-old, I went to networking groups that I thought were very mercenary, id come back from these groups and I felt like I needed to get a shower. Because I have been slimed by everyone trying to sell to me. And then I went to groups that were social, with happy hour and hors d oeuvres…”


What is your new book about that just came out?

“…it’s a self-help book. You know most of my books are on networking or sales or success, or business, this is a self-help book. Now it’s a self-help book and its great for anyone who wants to network. The book is called, Who’s in Your Room, and it literally just came out.”


Can you share with me your most successful or favorite networking story/experience that you’ve had?

“some of the most amazing stories to me are stories that are embedded in the relationships that are built. What happens in a strong network like BNI, is people get together on a weekly basis and they build these referrals or relationships. And when they build these relationships, it will lead to people doing business with each other…”


What advice would you offer to the business professional who is looking to grow their network?

“the first thing I say is you got to set goals. You can’t hit a target you’re not aiming at… let me give you two techniques for goal setting that you don’t hear very often. One is, I recommend that people set three levels of goals. So, when you’re thinking about what you're going to do next year…”


We’ve all heard of the 6 degrees of separation… Now, who would be the one person you’d love to connect with and do you think you could do it within the 6th degree?

“I think I would like to meet Bill Gates, I’ve never met Bill Gates. It would be an interesting connection to make…”


Any final words of advice for our listeners?

“When people recognize that networking is more about farming then it is about hunting. It's about cultivating relationships with people. When they get that it starts working for them better.”


You can get in contact with Ivan at: