136: Create your brand online through social media profiles - with Karen Yankovich
About Karen Yankovich
Karen Yankovich is CEO of Uplevel Media, a social media marketing firm delivering profitable cutting-edge digital strategies, and host of the popular podcast “Good Girls Get Rich”. Karen is an internationally recognized LinkedIn Expert and Social Media Consultant who is a genius at helping businesses use LinkedIn and a range of other social spaces profitably.
A popular trainer and international speaker, Karen’s social media advice and expertise can be found in guest contributions to DailyWorth.
Why LinkedIn over other social media platforms?
“When I work with people privately, we work on their digital marketing strategy. Which at the end of the day no matter what their business is, no matter what they are looking to do, their strategy is designed to grow their business…”
What’s the first step?
“…but if you jump to the strategy and skip over the profile piece, you are going to be less effective. So, I think whether or not you want to do strategy on LinkedIn… having a great profile is going to be the most important piece of that strategy.”
What advice do you have for writing about yourself?
“First of all, understand that is true for so many of us. So, if you are feeling that way…you’ve got to be the person to really tell people what you want them to know about you.”
Share with us one of your best networking stories.
“…let’s say that you’ve made a decision in 2019 that you are going to do more networking. Maybe you joined the chamber of commerce or some organization. What if instead of walking into that room cold, what if you go to LinkedIn first…
How do you stay in front of your network or community?
“Well, there are a couple things. I’m never going to be the person who teaches throw a bunch of spaghetti at the wall and see what sticks. Once you have a great profile, I want you to very intentionally build your network consistently…”
If you could go back 20 years, what would you tell yourself to do more or less of regarding your career?
“I think that my 20-yr-old self didn’t really have the confidence to make decisions based on what was best for me…”
We’ve all heard of the 6 degrees of separation… Now, who would be the one person you’d love to connect with and do you think you could do it within the 6th degree? How would you start that journey?
“the person that jumps to mind is Barbara Walters. Because she has talked to so many amazing people in the world. I just want to sit on the couch or maybe even Oprah, like sit on the couch and say what was it like to hang out with this person, what was it like…”
What book are you reading right now?
“the book that I’m reading right now is Essentialism. Because I really need to focus in 2019…
Any final words of advice for our listeners?
“the biggest piece of advice I can give you is, don’t overlook the building your network piece. If you are out and networking and meeting people, don’t meet them and forget them…”
You can get in contact with Karen at: