142: The key is to build a plan - with Rachel Hawken

About Rachel Hawken

Rachel Hawken is the entrepreneur who started Drift, a custom food truck inspired from her time in New Zealand. She graduated from Iowa State University with a BS in business marketing and after graduation spent her 20’s working as an IT consultant traveling and living abroad. Upon her return to the states, she started a family and now has two young children. Rachel’s desire to own her own business and share her experience drove her to open Drift.


Why did you start Drift?

“wanting to own my own business has been a passion of mine for a really long time. So, I used to live in New Zealand and going on the beach or going for a swim or surf and you come out and there’s usually a cool custom open-air food truck…”


How do you deal with the off-season business?

“we slow down in the winter. I will do a lot more indoor pop-ups, bars, and large events. If the event can handle it, I will bring the trailer indoors…”


How do you like to re-charge?

“…I do a lot of yoga, I love working out. I think it was 2013 I did my yoga teacher training. And I dabbled as a yoga teacher for a few years just as part-time work…”


Can you share with me your most successful or favorite networking story/experience that you’ve had?

“…my favorite experience I think was just when I was in the 3rd ward, it was the first August that I opened. It was a very quiet Saturday which is pretty rare for the 3rd ward. And I had this girl, Kate, stop by the trailer and…”


How do you stay in front of, or best nurture your network community?

“I think it's ongoing, I’m constantly in communication with people within even the IT field, but also, I mean drift is daily, making those connections with other food truck vendors…”


What advice do you have for the professional on growing their network?

“I think its key to put a plan together. To sit back and understand where you want your business to go first. Before you can even decide how you are going to go about growing your network and that will really dictate the target market that you are doing…”


Digital networking or traditional networking?

“it’s definitely both. To say one is better than the other, I don’t know if it is definitely like a fifty-fifty split, but the traditional networking and word of mouth is probably greater…”


If you could go back 20 years, what would you tell yourself to do more or less of regarding your career?

“I think I would have taken the risk a lot earlier. I’ve always wanted to own my own business and I don’t think I was ready to take on the risk and everything that includes…”


We’ve all heard of the 6 degrees of separation… Now, who would be the one person you’d love to connect with and do you think you could do it within the 6th degree?

“I would love to connect with Martha Stewart. So, I grew up watching her on TV…”


Any final words of advice for our listeners?

“Believe in yourselves. My biggest thing is putting myself out there. You are in control of your own destiny.”


You can get in contact with Rachel at:

Email: Driftmke@gmail.com

Website: driftmke.com