145: Design allows you to connect on an emotional level - with Jennifer Rash

About Jennifer Rash

Jennifer Rash helps businesses identify their goals and how to reach them through strategic visual communication. She heads up Rash Design, a design and communications studio based in Milwaukee, WI. Prior to Rash Design, she worked as a design director in New York City, creating solutions for global clients in the financial and technology industries.

 

Why should companies care about design?

“well, companies should care about design because it is a wonderful tool for connecting with their clients or their customers. And it allows them to not just clarify what service they are providing or product. Also, it allows them to connect on an emotional level…”

 

How important is a logo for a business?

“a logo is important, I think brand is very important it’s the personality of your company. But sometimes I think there is almost to much emphasis put on the logo. I think it’s a healthier to approach your logo and your brand kind of as a living thing. So, it's evolving with you and your company…”

 

What is scarier? Public speaking, or sharks?

“Well, right now id have to go with public speaking. I think that’s a common fear for people and I think it also plays in with what we're talking about here with networking…”

 

Can you share with me your most successful or favorite networking story/experience that you’ve had?

“I was actually out on a playground with my son and he started playing with another child and I struck up a conversation with the child’s father. And mostly was just talking about you know kids and stuff like that. But we ended up talking about more professional stuff and then we exchanged cards, and it sort of turned into a whole other thing…’

 

How do you stay in front of, or best nurture your network community?

“a couple things, one is I am very keen on fostering habits. So, if I make it a habit that every week I try and get out to something. That just helps me keep on track. And as I’ve met more people one other thing that I’ve kind of added to that habit is…”

 

What advice do you have for the professional on growing their network?

“I would say that the networking habit is a good one. But probably to make sure you are being intentional with which events you choose to go to. There are so many out there and yes there are examples of the totally organic type things like the guy that I met…”

 

If you could go back 20 years, what would you tell yourself to do more or less of regarding your career?

“definitely to think more about the people sitting around me and how to keep in touch with them and how to follow up and nurture those relationships. I think when I was that age, I was all about the work. I was focused and I worked hard, and I wish I had paid more attention…”

 

Any final words of advice for our listeners?

“if it is something that is intimidating to you, to just know that no one is, or few people are comfortable with it, so it's ok to go out there, the more you do it the more you get used to it… to not be afraid to get out there and do it.”

 

You can get in contact with Jennifer at:

LinkedIn: Click Here  

Jennifer@rashdesign.com

Rashdesign.com

(917) 699-6762