151: Be a little more edgy - with Lisa Raebel
About Lisa Raebel
Lisa is the founder of Rebel Girl Marketing. She started the company knowing there are so many amazing small businesses who know they need marketing yet have no idea where to start! With over 25 years of sales and marketing experience, Lisa acts as the temporary, part-time marketing director for organizations. “I’d much rather make a big impact on a small organization than a small impact on a large corporation." Her approach is simple: increase your brand awareness and have fun along the way.
Why is a sense of humor so important when it comes to marketing?
“Well, first of all, I don’t know anyone that doesn’t like to laugh. It’s a common connector to any person. Also, it's more memorable when it has a sense of humor to it…”
What is the best way for small business to get started in their marketing efforts?
“Start small. There are a lot of free stuff out there that you can do. LinkedIn company pages and Facebook company pages depending upon what your audience is…be able to show people that you know what you’re talking about.”
Why is it so important for salespeople to be part of the creative marketing process?
“Marketing people, we live in four walls if you want to say that. We’re not out there sitting in front of the clients and the salespeople are.”
Can you share with me your most successful or favorite networking story/experience that you’ve had?
“I was at a networking event listening to a speaker and I was sitting next to this gentleman and let’s just say the speaker was not engaging. The content was interesting, but the delivery was just snoozeville. And so, he groaned at the same places and kind of like sighed at the same places. So, we started talking…”
How do you stay in front of, or best nurture your network community?
“Well, whenever I am talking to somebody whether it’s a coffee one on one or at a networking event, I’m always thinking about how that person might help somebody that I know…”
What advice do you have for the professional on growing their network?
“show up. Show up at places. You have to realize, when you go to this, those people are scared to. The people that are like oh I am there by myself and I don’t know how to start a conversation. There are different ways to start a conversation with somebody without…”
Digital networking or traditional networking?
“I love digital because you can do it at any time. If you are in between meetings and you got twenty minutes to kill, its good to go on and try to find somebody on LinkedIn that you want to connect with.”
If you could go back 20 years, what would you tell yourself to do more or less of regarding your career?
“first thing I would say is relax, take a deep breath. It’s always going to be ok, no matter what happens. Your career goes well at sometimes and your career just doesn’t sometimes…”
We’ve all heard of the 6 degrees of separation… Now, who would be the one person you’d love to connect with and do you think you could do it within the 6th degree?
“first one would be Simon Sinek, I am reading the book now, Find Your Why… but the person I have really started to follow lately, his name is Andrew Tarvin...”
What book are you reading right now?
“I just reordered QBQ, have you heard of that one? The Question Behind the Question. I read it like seven years ago and for some reason the content keeps popping up in my head.”
Any final words of advice for our listeners?
“just show up and find a very neutral topic to talk to people about. They are just as nervous as you are.”
You can get in contact with Lisa at:
LinkedIn: Click Here
Website: Click Here