162: Find your unique niche - with Cheryl Litvin

About Cheryl Litvin

Cheryl Litvin is a master question asker and problem solver for Mangen-Kloth Insurance in Brookfield, WI.

After graduation from St Norbert College in 1996, she started her cross country living while learning the ropes of OSHA and federal contracting. After 22 years and 6 states, she and her family moved back to Wisconsin to become the 4th generation owner of MKI. She is a proud member of the Wisconsin Veterans Chamber of Commerce, eWomen Network and the Brewer’s Association.


What is the difference between 1-800 and .com insurance companies and working with an independent agent like yourself?

“Probably the biggest difference is I work for you. I have your back. If you were to have a claim, you deal directly with someone local here in your area. Me, you know, you have cell phone numbers. You don't have to always go back and go to the 800 and re-explain your story 15,000 times…”


What has been a hurdle you had to overcome which has helped you today in your business?

“…and then having to go back and try to find the person to fix all of those problems and you could never talk to the same person, uh, was really, really, really trying…”


What are some common myths in your industry?

“A lot of people think that they, that you can just get insurance from anywhere, which I guess you can. It's not always in particular in my case. I wasn't insured correctly, which made me have to fight as a consumer to fight to get what we were entitled to have. So, it's not a one stop fits all. It's a very unique…”


Can you share with me your most successful or favorite networking story/experience that you’ve had?

“So I started getting into these networking groups and what I found with that, I was actually finding women who really wanted to move, do something better, um, and change this community that they were in.”


How do you stay in front of, or best nurture your network community?

“I'm not a spotlight kind of person. If I can push that onto you, if I can help you in any way, I know that in my past experiences that it will somehow benefit me down the road. Whether you see it, or you don't see it. So that's serving others. Yeah. Serving others is a huge benefit I think to those that are successful…”


What advice do you have for the professional on growing their network?

“I think that you have to find your unique niche and I know that's an overused term. Um, yeah, I was in a networking group and it just didn't feel right. Went to a few others and I knew right away that these were the same likeminded people that I was looking for.”


Digital networking or traditional networking?

“…I just have to be me, and I have to be transparent. Um, and I found that it's easier on social media to kind of bust through some of the myths that, are either out there about my industry…”


If you could go back 20 years, what would you tell yourself to do more or less of regarding your career?

“…I didn't think I needed personal or professional development. Um, and when I started doing that, probably just five to, yeah, probably five years ago, it changed a lot. Changed how I interacted with people, um, how I viewed myself.”


We’ve all heard of the 6 degrees of separation… Now, who would be the one person you’d love to connect with, and do you think you could do it within the 6th degree?

“I would love to meet JJ Watt. Okay. Not because I'm a football fan. Sorry… He grew up and went to the same high school that I did. And so, Pewaukee Wisconsin, super small. Like tiny… But more importantly, he's, he's him…”


What book are you reading right now?

“I am currently reading sales differentiation. Of course, the author is like escaping me, but again, it's about being different. Um, and I also am rereading actually relistening to, cause it's not a book, it's an audible, Mel Robbins take action or take control of your life.”


Any final words of advice for our listeners?

“Do what makes you feel uncomfortable. That's where the growth is, is outside the comfort zone.”


You can get in contact with Cheryl at:

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