177: 5% of companies are culture driven - with John Waid

About John Waid

John is the founder and CEO of C3 corporate culture consulting, a firm specializing in aligning an organization's culture with its strategic goals. John has worked in sales and marketing at Pfizer, Pepsi Company, Nestle and Chateau St. Michelle winery. During these experiences, he developed a heightened awareness of the indispensable role people's attitudes play in implementing effective processes and procedures. John is an author, speaker, facilitator, and thought leader in the area of corporate culture and its positive impact on people and companies. He was born in Mexico City, has lived in five countries and speaks fluent Spanish, Portuguese and English. He is an author, keynote speaker, blogger, soccer fan, wine enthusiast, and proud dad. He currently makes his home in Atlanta.


Why does culture matter and what is the definition of corporate culture?

“Culture is basically some values and some behaviors that you stand for. Most companies have made an effort to define their culture through selecting some values and then also some behaviors to go with those values…”


How easy or hard is it to implement great company culture?

“The biggest barrier to implementing culture is self-awareness. And self-awareness is a topic that’s uh…90% of people think they're self-aware, only about 10% of people are.”


How much does company culture contribute to results, profits, and all other variables?

“How much more do you think that Chick-fil-A sells versus a Kentucky Fried Chicken?... 500% more. Yes. Because of the experience, because of the people.”


Can you share with me your most successful or favorite networking story/experience that you’ve had?

“I met a person who wrote a book called The Platinum Rule and he was from New York, he lives in San Diego, and what he found out is that the golden rule ‘do unto others as you would have them do unto you’, wasn't working for him…”


What advice do you have for the professional on growing their network?

“Don't be shy. Get out there. Say hello and start with hello. Care about the other person. Use the platinum rule. And you know, build a relationship to the point where they want to buy from you. Because at the end of the day, we don't sell anything, people buy.”


Digital networking or traditional networking?

“Digital's a good way to get to see how people remember you that you've met before. I often find when I send out things digitally that people that I haven't talked to in a while, will reach back around and say, ‘Hey John, haven't heard from you. I got this email from you; I got this material from you…”


If you could go back 20 years, what would you tell yourself to do more or less of regarding your career?

“I would've gone to Wharton and studied international business because I've could've gotten in there as an MBA. I would have found my calling, you know, which is training and development and the area of culture earlier in life so that I could have devoted more time to it.”


Any final words of advice for our listeners?

“Be good to people. Figure out what your calling is.”


You can get in contact with John at:

Phone: 404-915-3051

Email: jwaid@corporatecultureconsulting.com

Website: www.c3culture.com

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