182: Virtual networking - with encore guest Christie Ruffino
About Christie Ruffino
Christie Ruffino is a serial entrepreneur who has had a very purposeful journey since she started building her business tribe over 10 years ago. It has all come together in a way that now serves her clients at the highest level. From her first entrepreneurial effort as the Top Girl Scout Cookie Seller to her current business as the President of the Dynamic Professional Women’s Network, Inc., Christie has learned how to guide other entrepreneurs to get groundbreaking results as a business strategy coach.
What's changed in your world since the last time we chatted/recorded?
“I guess the piece that's changed is because technology is changing so much. We've adapted to create opportunities for people to connect and for our community to build virtually. I remember at first in the beginning years doing a webinar or doing some kind of a conference call. It was difficult, and now it's so easy…”
Let's dive deeper into your business. Who do you primarily work with?
“We are an industry exclusive leads group. That's kind of what we've been for the last 15 years. It's typically business to consumer type of opportunities, a little bit of business to business…A couple things that make us different is, of course, we're all women. And then a few things about how we work make it a little bit more conducive to working women.”
How can you be a resource to your network and mine?
“We have the different chapters that meet. So, that's really about supporting them on the ground level. We do events occasionally. It's been hard to do local events, you know, in specific locations. We do a lot of them, but it's not necessarily attractive to everybody based on where they're located. And so, we've been kind of transitioning to do virtual events.”
“We have a training library that we've developed and we're continuing to add more teaching into that.”
Who is it that you’re looking to network with?
“specifically, women who are looking to kind of realize that their business is more than the company that they're with and the products that they sell. It's more about who they are as an individual and the experience that they bring to the table, as well as their story. And so, for the last eight years, I've been helping women position their stories to build a stronger personal brand.”
Paying it forward is an overarching theme that we hear and see often in the business world. Please share a recent pay-it-forward experience that you've had... Received or given.
“I honestly think when in the networking world, like I'm constantly making connections for people. People are constantly making connections for me. I know a lot of the people I hire are former clients…I mean there's a lot of pay it forward I do in my life...”
Everyone loves a good tip or tool/resource that will help save them time or make their life easier. Do you have any tips or resources to share with our listeners?
“Grammarly. Oh my gosh. So, if you've not used Grammarly, I never thought I needed Grammarly because, I don’t know, I sent my stuff to an editor. I didn't think I needed it. But you can download Grammarly to your computer and it fixes everything. With a Facebook post, with an email you're sending, with your website updates, like it basically connects to your PC and will suggest whatever you need to do to fix your stuff.”
If we could remove all barriers and constraints what project would you do or take on? (this could be personal or professional)
“Right now, it's doing my own podcast…people want to consume information. They want to continually, not everybody, but people in the personal development space, we want to keep filling our brains with good information and good direction and good resources from people that remember the resources like they're supposed to.”
You can get in contact with Christie at:
LinkedIn: Click Here