188: Podcasting is a great networking tool - with Joey Mure & Russ Morgan
About Joey Mure & Russ Morgan
The wall street mindset separates both families, entrepreneurs, and business owners from their money while others use it for their advantage. The secret to freedom is having your money work for you, not someone else when wealth building. Both Russ and Joey work tirelessly to be the hub for financial insight and education for individuals, business owners and investors nationwide. They believe that taking control over your finances will lead to greater prosperity and a more stress-free way of life.
What made you decide to start a podcast?
Joey: “Our podcast came initially out of the thought of we want to have a weekly conversation with our clients.”
Russ: “It was a way to scale that part of our business because we were growing and growing and growing and realized, okay, we can no longer do this belly to belly, one-on-one. We have to do this one to many. And so, we just use the technology of a podcast.”
How has podcasting grown your social network?
Joey: “It's put us in a totally different category that we didn't expect. So, I guess the long story of it is that because we started talking to our clients every single week, we didn't realize that other people were listening in on the conversation. So, we've had people from all across the country calling us up, emailing us messages on Facebook…”
Russ: “We hit a thousand followers on our Facebook page. And for us, because we're not super social in that way because we, you know, I have four kids, Joey has five. We live in an age where, you know, be more on social media, but we don't spend tons of time there. We've had no strategy to try to gain followers or likes. But all of that has been a direct result of our podcasting and it's amazing that people are following to see or hear the latest episodes.”
What are your best practices for building a community within your brand?
Russ: “I would say obviously the podcasting has allowed us to have more engaged conversations with our clients to ask them ‘what are those things that you're really interested in?’ And sometimes when you survey your client base about different things, you get crickets. You know, you don't get a whole lot of feedback. But from our standpoint, because now we do have, as you said, kind of a loyal listenership. You can kind of track it.”
Joey: “They want more kind of engagement that's more than just a step into listening to a podcast. They want to meet other people like themselves. They want to go deeper into the Q and A with our podcast guests.”
Can you share with me your most successful or favorite networking story/experience that you’ve had?
Russ: “A long time ago, Joey and I had had the pleasure of being a part of this group that actually brought this speaker into Birmingham. He wrote a book and it was, it was actually written for real estate agents of all things, which neither Joey nor I were…”
How do you stay in front of or best nurture your network community?
Joey: “I think for us, that's really where the community comes in. So, once we actually interview somebody on the podcast, they come into the community as an expert who's going to be doing a Q and A with our audience. And then they stay in the community and they are accessible almost as easily as like texting them because our community is on its own app platform.”
Russ: “Nobody likes to be in an environment where they feel like they're all alone. And I think that sometimes when you go to a traditional networking environment, you feel like ‘I'm on an Island’.”
What advice do you have for the professional on growing their network?
Joey: “I would say take the leap, and for us, what I will say is this, if we really allowed the fear of getting started to stand in the way, it would've been a big flop and we would have never gotten started. But I think nowadays there are so many services out there that all you have to do is go in record good content and hand it off to somebody.”
Russ: “Sometimes the thought of starting your own can be a little overwhelming at first. And one of the best pieces of advice that we were given is to be on other people's podcasts.”
Digital networking or traditional networking?
Russ: “I think we use digital networking to create personal networking. And what I mean by that is what we have developed some pretty amazing relationships because of our podcasts, but nothing stops belly to belly. Like when you can sit in a room with somebody and over dinner break bread, like that's where relationships go deep.”
Joey: “It's hard to say this, but I think that digital is just a much more efficient means of accomplishing the same goal. And it's been hard. It's been hard to transition.”
Any final words of advice for our listeners?
Joey: “Take the plunge…don't be afraid that you don't have anything to talk about. You always have something that you can add as far as value to the world.”
Russ: “The more you start to learn about people, the more you can interact and conversate with them on their level.”
You can get in contact with Joey and Russ at:
Apple Podcast: Click Here
Facebook: Click Here
Joey’s LinkedIn: Click Here
Russ’ LinkedIn: Click Here