197: Know your zone of genius - with Thembi Bheka
About Thembi Bheka
Thembi Bheka is the founder of She Breaks Thru, an agency that trains African women from disadvantaged backgrounds to work as technical virtual assistants. She believes in helping others reignite their passion, gain more clarity, and reconnect with their bigger purpose. She is on a mission to empower 1 million women by 2025.
What triggered you to start your business?
“I had traveled in Zimbabwe and I read an article on the paper about a girl who has committed suicide because she was tired of trading her body just to put food on the table. And that story just triggered a lot of emotions for me. First of all, it triggered my own history of what I went through getting out of my marriage, and it also triggered what I saw other women go through in Zimbabwe and every other woman who I was talking to about how they were stuck in abusive relationships because of money. And I said, I'm going to change this, I have to find a way to change it.”
What is the number 1 thing entrepreneurs can do immediately to scale faster?
“You really have to start working on your zone of genius and stop working on little things…and I'm not saying little as in they don't matter. No, but I mean the things that are not in your zone of excellence.”
How have the connections you have made helped you as you started your business?
“I think networking is the foundation of building a business. That's my opinion. I think just when you really want to build a business, you just have to start networking right away. And I'll just go back to when I first started investing in real estate…”
Can you share with me your most successful or favorite networking story/experience that you’ve had?
“I went to this event, my first ever online marketing event about three years ago, four years now, four years ago, and I had never been to that kind of event before. And I was lost. I was like, drowning in lost and I started talking to people in the lobby, who are sitting in Canada drinking beer…”
How do you stay in front of or best nurture your network community?
“I basically communicate with them through my email. I have a weekly blog and I have a podcast as well, where I basically share and talk about things in which kind of stays in touch with those people who I connect with. And they can see those in my email list. But in regards to the closer relationships, I try to stay in touch with people at least once a month, kind of just have, I call it my social day.”
What advice do you have for the professional on growing their network?
“Get off your butt. And by that, I mean just go to events, and it doesn't have to be events that are one thousand kilometers away from where you live. It could be local events. There are a lot of events in every local city.”
Digital networking or traditional networking?
“For me, it’s traditional. I call myself ancient, even though I'm working in a digital space. I find traditional more effective because you are meeting people in person and one on one.”
If you could go back 20 years, what would you tell yourself to do more or less of regarding your career?
“I would have taken more risks…and as much as I believe that I'm a risk-taker, but I always had those internal doubts within me that said, you know, ‘who do you think you are?’”
We’ve all heard of the 6 degrees of separation… Now, who would be the one person you’d love to connect with and do you think you could do it within the 6th degree?
“I was going to say Oprah...”
What book are you reading right now?
“I listen to a lot of podcasts, but my favorite one is by Ali Brown. It's called Ambition Radio…But in regards to the books, I'm just reading one called Rocket Fuel. I just finished it, actually, and started a new one called Profit Fest.”
Any final words of advice for our listeners?
“Just keep in touch because there's nothing as hard, or I find frustrating, as somebody who emails me once every three months because they're selling something.”
You can get in contact with Thembi at:
LinkedIn: Click Here
Twitter: Click Here