210: Surround yourself with smarter people - with Luke Doubler
Meet Luke Doubler
Luke Doubler is an innovator in talent sourcing. He has trained 1000s of corporate and agency recruiters to be the best at what they do: source talent to achieve a purpose. After a decade of leading recruiting teams at Target, Cargill, and Schwans, he currently leads www.recruitercentral.io, a Wayzata, MN-based search firm. He’s also an active blogger and partner of www.realfoodrn.com and www.ellieandherchickens.com.
Why did you leave a solid six figure, corporate America, job and dive into starting your own business?
At the end of the day, it's about fulfilling your purpose. About five years ago, as a nurse, my wife would go in and she became a nurse to help people but she wanted to make a bigger impact and really put her name onto something greater and she was helping people but she felt she could help them a lot more and she really felt that really the key to great health is a great lifestyle and ultimately, healthy food to be or your medicine. I was working in corporate America at Target Corporation. Loved the company, loved my team, but I felt I could lead bigger teams and really do what I love which is sourcing talent and teaching people how to be better recruiters. And so thus began Recruiter Central where a team of 12 recruiters who fill difficult to fill jobs. At Recruiter Central we fill difficult jobs. And that's really kind of the impetus for where I got to where I am.
Why do so many people fail to realize what their full potential and purposes?
The first step is often always the hardest and not everybody takes it. I went to college, have a degree and I realized that a lot of my mentors were the wrong mentors. What I started doing was just reading everybody who was successful. What I mean by success is either they've accomplished something great, they're happy in life, they've built businesses. And when you start to really listen to those people who usually are smarter, more talented than me, certainly, you'll learn a number of things, but there's a lot of common themes amongst their books that you probably maybe miss in college and surrounding yourself with people who are smarter and more talented then certainly me has been my real secret to success in life.
So what's your advice on I'm obtaining true health and wealth?
With my wife's blog, Real Food RN, we always talk about just eat natural, eat healthy. Happiness is something that's different for everybody but to achieve to really fulfill your potential, health really has to be part of it. So dedicate yourself to a healthy lifestyle and the secret to success is just to get up and rededicate yourself to it every single day. It takes a lot of hard work, and I have so much to learn, but that's what worked with us so far. Rededicate yourself every day and that for us that starts at five o'clock in the morning, you know, hitting the gym, eating healthy, but once you got those things in line, everything else kind of becomes a lot easier. You don't have to worry about being fatigued, you don't have to worry about being sick or tired. You get your diet in place, and you can think clearer, you have a lot more mental stamina. Recall is so much better. For me, it's the only way to live.
Can you share with our listeners your most successful or favorite networking experience that you've had?
Networking is an ongoing thing. It has to be an ongoing thing. And we have great tools out there like LinkedIn. Always be networking and have that mindset. You never know who's going to be that next key for you. And with tools like LinkedIn, you can easily nurture and constantly provide value to a network. So everybody you meet, get their name, get their title, get their their contact, include them in your network. It's something that needs to be ongoing and constant.
How do you stay in front of or best nurtures relationships?
Ask yourself one thing, what is your brand? What is your brand and when you define what your brand is show up as that leader every day. So for me, I want to be a recruiting innovator, a strategic business leader, and a keynote speaker in the recruiting space. So what do I do? Well, I act like it. So I constantly engage with that type of material. You need to nurture your digital brand. And so I'm always engaging authentically with that type of material and I want to be strategic about it.
What advice would you offer the business professionals looking to grow their network?
Don't be afraid to fail. Definitely, as a recruiter, I have to reach out to hundreds of people before I get a hire, that's one. When you start you have a business plan in place, but know that it's almost certainly going to change. And most importantly, is listen to what your audience is asking for.
So a lot of what you're talking about seems to be online activities, which I refer to as digital networking. But traditional networking can be extremely powerful as well. Between the two, which one do you find more value in?
Go where the talent community is and place your message there. So for me as a recruiter, I have kind of weaseled my way into some of the biggest recruiting conferences that exist and I talk about recruiting stuff in front of thousands of people. That's a way to definitely get authentic long term relationships is to start with some sort of actual real life connection, but then you nurture it digitally.
We've all heard of the six degrees of separation. Now who would be the one person that you'd love to connect with, and do you think you could do that within the sixth degree?
Absolutely. With digital tools that exist, and this is what I talk about as a recruiter, as a speaker in the recruiting space is how to find people how to find information. And it's never been easier. And that's why recruiting is such an exciting field to be in right now is because there's more information now than ever, and it continues to grow at an amazing rate. There's so many amazing authors that I'll throw out there. I've been really big in the Donald Miller's stuff. StoryBrand. He has some great stuff in story brand. Seth Godin, Permission Marketing. I've always been a fan of Harv Eker, Secrets of the Millionaire Mind. He's been a big inspiration for me.
Have you initiated reaching out to any of those authors?
Yeah, absolutely. Get them in your network. Now find the popular people, find the influencers and connect with them.
Do you have any kind of word or advice to offer our listeners with regards to growing and supporting your network?
And so I just finished a book by Carol Dweck, Mindset: The New Psychology of Success and one quote I want to take from it is, we like to think of our champions and idols as superheroes who are born different from us. We don't like to think of them as relatively ordinary people who made themselves extraordinary. I think about the people who I admire and they may have some special talent and gift but regardless, they had to try hard every day to make themselves extraordinary. And it's nearly not a secret how they do it. It's a lot of hard work. It's listening, it's growing, it's learning. And so that would be one of my final things I'd like to share.
How to connect with Luke:
Newsletter signup at: https://www.recruitercentral.io/