219: If we're not growing, we're dying - with Rylee Meek
Meet Rylee Meek
Rylee is the founder and CEO of the Social Dynamic Selling System, which turns dinner seminar marketing into a science. After responding to a small add on crisis in 2009, Rylee was introduced to a new concept of selling, one in which radically changed his life forever. Having just $673 in his bank account, but more importantly, a burning desire for more, Rylee went on to produce over $80 million in sales over the past eight years. Now that he has perfected his model, through continual trial and error, he is sharing this learned wisdom and is on a mission to help other entrepreneurs and business owners achieve their revenue goals that they have to live the lifestyle they desire. Everything he teaches, is tried, tested, refined, and proven to create a predictable, sustainable and scalable selling system.
Can you explain what Social Dynamic Selling is?
At the core of what it what it is, is it's gathering a group of people in person in which there is a social dynamic happening. No different than if you were out at a restaurant or a bar, there's a social dynamic happening. What we do is we create a setting or an environment in which we gather people together, that allows us to create an environment for the host of that event to have listeners eager to hear what they have to hear about a topic in which they are the expert in their industry, and then they have the ability to deliver a presentation. And then ultimately, try to obtain sales or make sales after the fact.
Why does this work so well?
I do think that in person, kind of touch we'll call it is something of the last art in the in the sales world. I think you're gathering people in a in a neutral environment in which they're not feeling pressured coming into a retail store or something along those lines. It's usually an environment in which they've been to before or they know well, and they're not threatened. It's not like they're in that high-pressure sales environment.
In your bio, it states that you offer predictable, sustainable, and scalable selling systems. What exactly do you mean by that?
My background was always selling one on one. And it was this constant struggle of lead supply or lead flow. That feast and famine kind of lifestyle in the in the direct sales world. Where was your next lead was coming from, how you were obtaining that and then ultimately making presentations to close deals. And so this system really allows us to have a constant supply. For instance, if the business owner is in San Diego, California, and they're looking to expand into the Phoenix, Arizona market, but they don't have a brand or any recognition, any wherewithal, within that industry they could call upon someone like us. We then could host events and have a room full of qualified prospects eager to hear what they have to talk about whenever they're looking to expand into any particular market.
What specific industries are you working in? Or have you worked in?
We're kind of all over the board. Financial advisors, they were kind of the pioneers of this. I have to say that I'm not the creator of doing dinner seminar sales by any means. I do feel like I have perfected it taking it kind of out of solely in that financial industry. We've expanded into the home remodeling market, general contracting into the medical world cosmetic surgery, dentistry, regenerative medicine, into the travel world, into investment clubs.
It sounds like its heavier focus is on the business to consumer side of things?
Yeah, for the most part. Part of the reason is we do a ton of direct mail. I do hundreds of thousands of pieces every single week. And it's easiest to buy that data and send that direct mail piece to that end consumer. If I'm looking to go b2b, typically the business owner, and it's not always the case, but the business owner usually has that gatekeeper, we'll call it, that's actually collecting the mail for themselves and it doesn’t get into the proper hands.
Can you share one of your most successful or favorite networking experiences that you've had?
I ended up joining a group, a mastermind called board of advisors, and it led to an introduction of Kevin Harrington, who is one of the original sharks on Shark Tank. He ended up hiring us on to fill some events and do some networking events for him throughout the country. It was really cool to be able to make that connection and that's opened numerous doors for us not only in his network, but just others that have seen that we've done business with him as well. It's added thousands and thousands of dollars to our bottom line. It took a little bit of investment for me to get into the group, but from there it was very fruitful thereafter.
How do you stay in front of or best nurture these relationships that you're creating?
I travel a ton, but I love doing podcasts like this in general. There's obviously groups online that I'm a part of, that I can contribute to. And I think looking at looking at it, like can I contribute versus always looking at it, on what I can get out of something. Find your core platform or what it is that you want to focus on, and be very, very good at that, versus trying to be the end all be all for all things, I think is key, and being able to always provide the proper support for your community.
What advice would you offer a business professional who's looking to grow their network?
We tend to always think about okay, what can I get out of this? Or what can I get from this person? But changing that mindset into what can you give? Because everybody is looking for that and if you can come at it with that approach, I think it's it is a breath of fresh air for people.
Between digital networking and traditional networking, which one do you find more value in?
Obviously, I do a ton of traditional fit, you know, face to face. As I mentioned, I think that really is a lost art which is the society we live in now everything is online, group meetups and webinars and things like that, which is it's a beautiful thing. I mean, we're very blessed to have this type of technology in this day and age. But I still, to that point, there is still what I feel people crave is that personal connection that being able to look somebody in the eye and shake hands and sit across the table from each other break bread.
Any final word or advice to offer our listeners with regards to growing and supporting their network?
If we're not growing, we're dying. And I truly, truly believe that. I’ve believed that since I was 15 years old, and that's why I constantly looked to whether I was reading personal development books or seeking out mentors. I was a sponge early on and I still am so if that means stepping out of your comfort zone. If you can step out of your comfort zone and do the uncomfortable until it becomes comfortable. You're gonna go big places in this world.
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