Episode #1
Social Selling
All social networks exist to provide content and relationships, but your prospects must know you, like you, and trust you to move forward with the sale. In this Episode, The Mavens discuss how manufacturers can utilize the technical side of social selling to improve their business development processes!
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Episode #2
Digital Transformation
Customer experience opportunities have evolved rapidly and currently present manufacturers who are ready to make the leap into digital self service with great opportunities to take advantage of. In this Episode, the Mavens discuss manufacturers and their journey toward digital transformation!
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Episode #3
Co-opetition
Most business owners have the belief that they need to do it all on their own and see other industry members as competition instead collaborators. In this Episode, the Mavens explore how manufacturers can utilize co-opetition to build relationships and to learn and share with others in their industry!
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About The Mavens
The Digital Mavens of Manufacturing
The Mavens are 3 advocates of the manufacturing industry and have helped countless businesses achieve their goals through digital means. Join the Mavens throughout a special 3-part podcast mini-series where they cover crucial topics to the digital success of all manufacturers!
Meet The Mavens
Kris Harrington
President and COO @ GenAlpha Technologies
Kris Harrington is the President and COO for GenAlpha Technologies. During her time with OEMs in the mining industry, Kris and the other founders of GenAlpha saw a need to find a better way for B2B manufacturers to do business. This led to the development of Equip, an eCommerce, eCatalog and Analytics solution for manufacturers and distributors who want to grow their business online.
Considering launching a new eCommerce site? GenAlpha designed the eCommerce Readiness Assessment to help manufacturers identify their areas of strength and weakness in order to prioritize the activities required for a successful eCommerce launch. We are offering this assessment free to any manufacturer who mentions hearing about us on the Manufacturing Mavens Broadcast.
Click Here For Your Free Assessment!
Erin Courtenay
VP of Digital Services @ Earthling Interactive
Erin Courtenay is VP of Digital Services at Earthling Interactive. Erin loves watching programmers work their magic, opening up the possibilities of the internet to small and medium businesses with powerful websites and custom software. Calling herself a “digital empathy practitioner”, Erin is determined to help clients move thoughtfully and compassionately into their digital future.
Earthling Interactive is offering a special price of $350 on our Website Wellness Check. You’ll receive a personal consultation that will pinpoint technical issues that may be holding back your site’s search ranking, negatively impacting user experience, and damaging conversion rates.
Your consultation will be conducted by a real-live human, an Earthling Interactive website developer located in Madison, Wisconsin.
Simply fill click the button below and fill out our form and we’ll follow up with a confirmation email and schedule your consultation!
Schedule Your Consultation!
Lori Highby
Founder & CEO @
Keystone Click
Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge – gained from experience and education, She has the ability to see the potential of greatness within the already established good of a business. Through strategic actionable moves, she has worked with Fortune 500 companies such as ABB and Syngenta to micro-business owners, to achieve their marketing goals. Lori carries her energy and drive into her professional engagements in order to empower and educate other fellow life-long learners.
Join Keystone Click for a marketing strategy session! Our team will work with you to evaluate your current marketing state, define the goals, and map out a high level strategy to achieve those goals. This offer is available at a discounted rate exclusively available to Manufacturing Mavens listeners.
Sign Up For Your Strategy Session Here!