In episode 230 of Digital Marketing Radio, David Bain connects with Lori Highby on how B2B marketing has changed over the past few years and specifically what works best in 2021. We’ll discuss the essential elements of marketing research, how to understand your target customer in 2021 and how to create content that generates leads.
Business and life lessons are so often the product of watching and imitating the people closest to us. For me, some of the most important lessons were learned by spending time with my dad, Joe Cocking. Today would have been his 57th birthday (his life was tragically ended on September 11, 2017). In honor of […]
Is it worth it for my business to be on Facebook? This is a question that I hear multiple times a month coming from clients and other small business owners. Especially after the recent Facebook algorithm change, people are wary to take the time to consistently post quality content if their reach is dwindling by […]
If there’s one form of content that’s the easiest for the average company or individual to produce, it’s a blog. Every business should have a blog on their website, even if you don’t believe that a blog makes sense in your industry. The truth is that businesses in any industry can benefit from an […]
A couple years ago, Google conducted major research that is extremely significant to the Business-to-Business industry. The Changing Face of B2B Marketing was published in March of 2015, but the information they compiled is still relevant. If anything, the data points are of greater impact today than they were a few years ago. The article covers 5 […]
A safe assumption I’m willing to put out there is that most people in business are competitive on some level. Competition is what fuels us. As a lifelong athlete, I know that I want to win! It’s the competition that keeps my blood flowing. When looking at it from that perspective, it’s good to have […]