408: Closing the Loop: Jordon Meyer, Our First and Last Guest

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But that's the truth. So yeah, Twitter has definitely changed not only in name and ownership, but in kind of a lot of the ways that it operates. I think a lot less advertising is, is happening there. People are brand sensitive to it. But yeah, it's still influential. We just had an election not too long ago here.

And I think that definitely still played a big part, whether it's, you know, daily usership seems like it's down compared to some other more popular social channels now or not. It's, it's definitely influential. And maybe that's more on the, the political and social sphere than business sphere as it, as it might have been years back.

X certainly lost a ton of, of users. Who were kind of auto migrated over to Threads which is Meta's ripoff or Instagram's ripoff of Twitter. And then the younger generations are just not on those. They're on TikTok and Snapchat and probably other platforms that I haven't signed up for yet.

So it's really interesting to see kind of the generational disparate or kind of a mix. And then, you know, LinkedIn, which I didn't even mention which is definitely a social platform. It's interesting. I think people are bouncing all around. There's no real large walls put up. It's you use one thing for another and they're kind of blending as well.

Yeah, it's, it's definitely interesting. It's an interesting time.

And I am absolute laggard, on purpose on Linkedin. Like I think when I saw posts that should have been like private messages in Facebook and then maybe like on a Facebook post to only friends. When I saw that kind of bleed over to LinkedIn, I was like, I'm, I'm opting out a little bit, so I'm not very active.

People can still reach me on there, but that and the in mail spam that I get was really just a detractor for, for using it. But I've seen you and other business owners just thrive on it. It's definitely, you know, a good place to be for, for a lot of people.

And I think that that is a good thing with the LinkedIn being more personal. While I put up my wall and didn't really want to join that effort, like I do see the benefit of it. And when I do log in, you know, once a week or twice a month, I can catch up on my friends and, and business, you know, kind of colleagues.

I do enjoy what they post and, you know, I like and share and participate, but yeah, it's, it's certainly changed but super valuable for some businesses.

So during the pandemic, we did really well. We grew, we had our, our strongest growth years on record. And it was right in my comfort zone. But you know, shifting like a lot of stuff, if you shift a hundred percent one way, you're going to get sick of it. You're going to find holes and issues with it.

So you know, we've slowly migrated back, and it feels like a bit of a tipping point over the last year towards just trying to get back more in person with our team and, and our clients. There's definitely something missing when you don't have that in person connection. There's a shorthand, it's easier to communicate a lot of times quicker, more efficient, and there's no context lost when you're sitting across the table or standing in the same room as somebody.

So, yeah.

And I, I'm kind of happy to relearn how to juggle my schedule set with the commute time, you know? It's like, Oh yeah, I have to drive to get to this spot to meet with someone. But I do appreciate the in person. It just feels like the trust is created faster and which allows you to, you know, move into doing business together faster too.

Yeah, now I don't know. I don't think I would have one answer necessarily. I've been checking off a list of, of meeting some of my heroes and they're more like industry titans in the car world and in the automotive world, I've really shifted and kind of opened up, like driving the business towards some of my passions a little bit, so they've definitely mixed a little bit more, whereas I was really just business focused and growth focused before that would make sense how I had the Bezos answer.

And I still respect what he's done and what he does, but now I'm, I'm more in awe by some of my clients and some of the people that I want to work with. Just seeing normal quote unquote business people do something for a long time and have Extended success in their lives.

That's a little bit more iconic to me now. As I, get into a decade in business, I, I respect the people that have been around for a while.

So super cool. Yeah, yeah. So one of the things that I added on kind of, I don't know when exactly I did this, but I evolved the show over time was I gave my guests the opportunity to ask me a question. So and I normally would never prep them for that and just kind of let you wing it. So what, what do you, what would you like to ask me today, Jordon?

I want to be, you know, work smarter, not harder is kind of the, the approach I like to take with stuff. But obviously the last few years, AI is just like really changed the world and that really lines in aligns nicely with the efficiency and automation. So that's kind of how I've been functioning, speaking a ton on, on the topic of AI.

When I talk about automation, people don't get as excited about it, but AI kind of is automation to some degree. But whatever, it's all about, you know, the perspective that someone has when they're listening to something from a target audience standpoint, and we've really been wearing the hat around targeting and working with the manufacturing space and we've evolved a little bit more recently to manufacturing and construction.

So I like to say people that build things as kind of the place we've gone. So yeah, great question. Thanks.

So yeah, I guess any final thoughts on, on this podcast. You know, number one guest and first guest, last guest.

But yeah, like I mentioned earlier, you know, preferring digital and virtual to forced being digital and virtual. And then I did appreciate the in person more. So I think just, the thing that I mentioned about the icon that I would want to meet then versus now, I think is probably an important lesson that, that I've kind of grown into is just I've always been passionate about

advertising and marketing and growing businesses and driving results for people through, you know, what I'm good at. And I've also had like side passions of one in particular is the automotive world. But I do love like manufacturing and builders too and architects. And, you know, we've got a lot of interests and I think when I combine the profession and the skill with the interest, I'm getting some, some magic out of that.

If anyone was interested in getting in touch with you, Jordon, what is the best way they can do that?