069: The power of word of mouth in networking with Mollie Bartelt

Mollie Bartelt is the co-founder of Pixologie, a photo management company. With 20 years of non-profit and business management experience, she quit her career in 2014 when Pixologie opened its first location. In addition to running the Oak Creek studio, Bartelt studies the photo management habits and practices of consumers, businesses and organizations to help identify trends and opportunities. She is the author two photo organizing books for consumers and is passionate about saving memories.


What is photo management? (1:10)

´Most people don’t recognize that this is an up and coming field. Last year Yahoo reported that 1.3 trillion pictures were being taken a year. So, part of it is that photo mess that is accumulated…”


How did you transfer to starting a business? (2:58)

“ I Started as a social worker in adult day services and really saw the impact of the aging process on families. I worked in multiple leadership roles to better these services. At some point I decided that I wanted to continue to improve people’s lives…”


Why is networking so important to the photo organization field? (6:28)

“ Because photo organization is newer we really need the power of word of mouth to spread. There’s help for people with their pictures. Back in the day you never dreamed you would pay a caregiver, but I believe in 10 years there will be people paid for the photo organizer role.”


Share with us one of your best networking stories (8:43)

“ One that is near and dear to our heart at Pixology, is from this guy Bob Cavallo, who’s a Milwaukee photographer. He spent years and years at Summerfest – we met him through another photographer – but he came to our studio, he took many many pictures of the Vince Lombardi Golf Classic, so we have pictures at our studio of a bunch of Packer legends. He also brought some film of the Summerfest stage being built. We wouldn’t have met him any other way.”



How do you stay in front of your network or community? (10:40)

“ We need to pick and choose how we spend our time. So we’re strategic about the groups that we’re involved with. Basically picking the brands that you think will tell your story. Considering the Local First initiative it’s very important to be tied in, locally…”


What advice do you have for business professionals looking to grow their networks? (12:21)

“You want to be strategic who you’re networking with, obviously it will vary depending on what field you’re in. So think about where you’re spending your time and who is going to be there. It’s part time management and being strategic…”


Digital networking or traditional networking? (16:25)

“ I’m an old school type of person. I believe that face to face is very important for our field. Even in my prior careers, I feel that the personal touch is very important. The digital side sort of reinforces the connections you’ve made…”


If you could go back 20 years, what would you tell yourself to do more or less of regarding your career? (19:00)

“ I probably should have said “Yes,” less and been more cautious about what I could accomplish. I’m a go-getter and want to get things done, and then all of a sudden you have too big a plate to accomplish…”


What book are you reading right now? (21:13)

“At this time, I have a really interesting book, called “Being There,” by Erica Komisar. It’s on the importance of mothers being there for her children in the first three years…”


Any final words of advice for our listeners? (25:10)

“ Keep at it. You must be consistent. Even if a few months or even years go by, reach out. If you had a good relationship or integration with someone, they will remember…”



You can get in contact with Mollie by:

Via LinkedIn 

Or by emailing her at: