072: Functional versus chronological resumes with Erica Conway

About Erica Conway

Hub, connector, joiner and match-maker all describes Erica’s roles at C2, a company she co-owns with her brother, as well as the roles she tries to play in the Milwaukee creative community. She even has a few weddings under her belt. Day-to-day you can find her juggling placement of creative talent, marketing duties, making management decisions, event planning and Jell-O shot concocting.


Did I see Jell-O Shot Chef in one of your titles? (1:00)

“I wanted a cheap and easy way to get out to these golf outings. And that’s when Jell-O shots were just coming on the scene, like 2001/2002 and so I made my first batch of Jell-O shots. And it has been an odyssey ever since.”


I hear you are passionate about resumes, what should my audience know about writing a great resume? (3:15)

“I think especially in the creative industry; a functional resume is a far better vehicle for telling your story. And most creatives are inherent storytellers. That is the craft of any good creative, whether they’re a web designer or copywriter, creative director, art director, whatever the case.”


What are some of the hardest creative jobs to fill in Milwaukee? Or most competitive. (8:18)

“there are not a lot of educational systems pumping out User experience grads. UWM is doing a nice job having their design students work with there IS students and learn some user experience… There are so many graphic designers in the market. I mean there are probably 30 educational programs within 60 miles of Milwaukee that are pumping out communication, advertising, graphic design grads.”


Share with us one of your best networking stories (12:00)

“… I had met with one person who had said you have to network. And I was like I don’t even know what that is. So, I went to the MMAC, and they said we have these networking forum luncheons. I was like what are those? You go twice a month, same group of people, and its lead exchange. And I was like oh that’s brilliant. So, I’m going to do that. And I went and did it for three years… and from those networking forum luncheons, I have relationships now to date that are still strong.”



How do you stay in front of your network or community? (16:40)

“We try to be at as many things as we can… Trying to participate actively, whether that’s spending time or spending money supporting groups, has been the main way we have tried to stay connected with clients.”



What advice do you have for business professionals looking to grow their networks? (19:15)

“there is a level of authenticity that is crucial… When I go to networking events, I try as much as possible to interview people, and not really talk about myself. They’ll always invite you to say, ‘what do you do’. But my goal is to learn as much about other people as possible, in a safe and warm way.”



Digital networking or traditional networking? (25:40)

“I have to say from a networking tool perspective you can’t go wrong… from a return on investment, done well, I think linked in has incredible potential.”



If you could go back 20 years, what would you tell yourself to do more or less of regarding your career? (29:27)

“I wanted to go into higher ed. I think what I would have told myself. I was convinced that it was my career path for life. And it wasn’t. and I didn’t explore anything outside of higher ED once I figured I could do it as a career… You should consider things outside of higher ED just to expose yourself.”



We’ve all heard of the 6 degrees of separation… Now, who would be the person you’d love to connect with and do you think you could do it within the 6th degree? How would you start that journey? (32:05)

“I would have, about four months ago, said Oprah Winfrey… But she was in Milwaukee, I was with one of my clients. And I looked across the restaurant and Oprah was having lunch.”


What book are you reading right now? (38:10)

“So I got sucked into staying up till 2am reading ‘Teen lit’, mean girls lit essentially.”



Any final words of advice for our listeners? (42:55)

“The more of those trusted friends you bring closer to you by giving more then you get is going to strengthen your quality of life and quality of business life.”



Find Erica on LinkedIn