About Naresh Vissa
Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops. He is the #1 bestselling author of Fifty Shades of Marketing.
What do you think the future of freelancing and small business is under this economy?
A college graduate they need to really be paying attention to this because the idea of having a job is it’s really kind of an older generational idea. And so they should not be thinking, Okay, how do I get a corporate job? How do I get a job? Because those jobs are starting to disappear in the freelance job. It’s all about value, or it’s all about value creation and skills. Skills are today’s currency in the workplace. So it’s about building up your skill set so that you can then promote your skills and utilize your skills to help a company’s bottom line.
What are examples of these skills?
Well, it can be anything it could be speaking, it could be the old school soft, soft skills. But I think the most important skills are the technology skills. And by technology skills, I mean, the ability to use a computer, a cell phone, a tablet, proficiently and efficiently, knowing how to use all the different applications and software and technologies within these technologies.
You’re also very into podcasting, so what drew you into podcasting? And do you have any tips to that novice podcastor?
The point of podcasting is building up a listenership and making money. Helping grow your business or selling your product, that’s really the point. There are three revenue drivers. The first revenue driver is advertising which is not the primary revenue driver. The second revenue driver, which is the most important revenue driver, is using the podcast as a lead generator or a loss leader. And then the third revenue drivers premium content. So that’s like a paid subscription type of podcasts.
Can you share with our listeners, one of your most successful or favorite networking experiences that you’ve had?
The number one key to networking, I realize is value creation. It’s can you provide value to other people, whether it’s a skill or knowledge for just pure entertainment. Can you provide value? And so that’s why you’ll see these really good networkers, the people who have very valid very deep connections. They’re not the way they are, because they just attend and hand out all their business cards. No, it’s because if you really dig down into the root of their networking, success, it’s because they are providing value to people.
How do you stay in front of or nurture these relationships that you’re creating?
You just have to remember what people do and what they have to offer. And when the time comes, whether you’re throwing a party or you’re trying to grow a business, kind of placing people and they’re in the right place. And understanding what their strengths and their weaknesses are in the case of business.
What advice would you offer the business professional who’s looking to grow their network?
You don’t have to be an extrovert to be a networker. I don’t like going to all these like networking events. I don’t even take my business card with me. I don’t like handing out business cards. I don’t do that. Instead, almost everything that I do is is just because I want to make my life easier and I want to make other people’s lives easier because if other people’s lives are easier, my life’s gonna be easier too. My business will grow, their business will grow, we can all kind of work together.
If you could go back to your 20 year old self, what would you tell yourself to do more or less of or differently with regards to your professional career?
I would tell myself, get started in business as soon as possible. Don’t hold back. The younger you are, the more opportunity you have, especially when you’re 20. Or in college, you have so many resources in front of you, people who want to help you. Whereas when you’re 25 out of school, away from that university setting, no one wants to help you. They’re like, oh, this is just some unemployed guy who doesn’t know what he’s doing.
We’ve all heard of the six degrees of separation, who would be the one person that you’d love to connect with? And do you think you could do it within the six degree?
I think I can definitely connect with at least here within the United States. I think I have within six degrees of separation to such people. We have access to all these people whether it’s Mark Zuckerberg or Bill Gates or Warren Buffett, Warren Buffett might be a little bit harder but we have access through their books, their podcasts, their websites, their newsletters, their blogs, we have access to them. And if we get lucky, it’s easier than ever to contact them through these media. If we get lucky, they’ll respond and boom, you’ve got your you’ve got your digital meeting per se, doesn’t have to be in person. So that that’s really the best way that I would answer your question.
Any final word or advice to offer our listeners with regards to growing and supporting your network?
I can’t stress enough value, value creation, value creation and skills. We’ve talked about both of those concepts. And I think if you just keep those two in mind as you move forward in your business career, or even if you just have a job at a company, growing that skill set, finding more ways to contribute to that company or that employer, you’re going to move on up within the company, you’re going to become that person who people go to. Because you have that knowledge and that skill set, you’re going to be saving the company a lot of money as well. You’re providing value.
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How to contact Naresh:
Website: http://nareshvissa.com/
Twitter Handle – @xnareshx
LinkedIn – https://www.linkedin.com/in/nareshvissa/