Why is personal branding important to me?

Personal Branding Simplified

Great question. I’m promoting it and I’m really advocating that everyone take a vested interest in their own personal brand, but I’m sure you are curious as to why is it important to me?

Here’s my story.

When I started my business, I was annoyed that people were sharing my name and not my business’s name in order to learn more about the marketing and web services that we provided. After about 3 years of fighting this situation, it dawned on me that it was time to embrace my name, what it means to others and what I want others to know about who I am. After starting that journey was when I really got involved in understanding the importance of a personal brand and how it is vital to your own personal goals.

I’ve learned so much about myself through this journey and continue to focus more on who I am, what I stand for, and most importantly what it is that I want to do to ensure I am successful and happy.

My own opinion and perspective.

To me, personal branding is a reflection of who you are, what you believe in, what you stand for and how others perceive you. This is extremely important for not just business, but for you who are as an individual in all spaces and aspects of your life. Unless you intend to be a hermit and not associate yourself with anyone else, you will converse and communicate, and be present in front of others. You’ll often hear phrases like, “put your best foot forward,” or “give 100%” but do you know what your best foot is or what you are giving 100% in? Defining your personal brand and what you believe in is a way to really come clear with those items bringing clarity to who you are, where your strengths lie, but most importantly what you believe in.

I’ve been working with a couple of awesome ladies on a project around personal branding!

Meet Min Carpenter and Stacy Kaat! Both of them have written their own perspective about personal branding. As a team of powerful individuals who strongly believe in branding, but more importantly personal branding, we have created a series of educational videos to help illustrate the various components of what is involved in personal branding.  We have compiled our best resources, tools, and tactical components into an extensive instructional workbook to allow others to follow our footsteps and find their own personal brand. Most importantly, we have created a full day workshop to help guide the individuals who want to build their personal brand to allow us to walk them through that process.  If you are interested in watching the videos or joining in the full day workshop – please reach out to me.

Why we want to help others with their personal brand.

Helping others is something that comes to all us of naturally. Stacy, Min and I are passionate about paying it forward and sharing our experiences and expertise for the betterment of others. In today’s digitally enhanced age, your personal brand is more important now than it has ever been before. Our mission is to help educate, motivate, and empower others to explore and evolve their own brands for their personal betterment.