Blog

lessons I learned from my dad
Business and life lessons are so often the product of watching and imitating the people closest to us. For me, some of the most important lessons were learned by spending time with my dad, Joe Cocking. Today would have been his 57th birthday (his life was tragically ended on September 11, 2017). In honor of his amazing life I would like to share a few of the things he taught me:   It...
business Facebook
Is it worth it for my business to be on Facebook? This is a question that I hear multiple times a month coming from clients and other small business owners. Especially after the recent Facebook algorithm change, people are wary to take the time to consistently post quality content if their reach is dwindling by the day. I hate to give away the answer so quickly, but the bottom line is, YES!...
Learn how to blog
If there’s one form of content that’s the easiest for the average company or individual to produce, it’s a blog. Every business should have a blog on their website, even if you don’t believe that a blog makes sense in your industry.   The truth is that businesses in any industry can benefit from an active blog. Think about the questions that your customers have...
A couple years ago, Google conducted major research that is extremely significant to the Business-to-Business industry. The Changing Face of B2B Marketing was published in March of 2015, but the information they compiled is still relevant. If anything, the data points are of greater impact today than they were a few years ago. The article covers 5 myths about B2B marketing, including one my...
A safe assumption I’m willing to put out there is that most people in business are competitive on some level.  Competition is what fuels us.  As a lifelong athlete, I know that I want to win! It’s the competition that keeps my blood flowing.  When looking at it from that perspective, it's good to have competition.  Competition should be healthy.  It should...
social media for business
As of February 1, 2018, there are 2.13 billion monthly active users on Facebook.  December 2017 showed that 1.4 billion people log onto Facebook daily.  This is just one of the many social channels available to display your offering.  Social media needs to be part of your branding strategy.  It will help you to build your business if you do it properly.   Social...