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A couple years ago, Google conducted major research that is extremely significant to the Business-to-Business industry. The Changing Face of B2B Marketing was published in March of 2015, but the information they compiled is still relevant. If anything, the data points are of greater impact today than they were a few years ago. The article covers 5 myths about B2B marketing, including one my...
A safe assumption I’m willing to put out there is that most people in business are competitive on some level.  Competition is what fuels us.  As a lifelong athlete, I know that I want to win! It’s the competition that keeps my blood flowing.  When looking at it from that perspective, it's good to have competition.  Competition should be healthy.  It should...
social media for business
As of February 1, 2018, there are 2.13 billion monthly active users on Facebook.  December 2017 showed that 1.4 billion people log onto Facebook daily.  This is just one of the many social channels available to display your offering.  Social media needs to be part of your branding strategy.  It will help you to build your business if you do it properly.   Social...
automation and scheduling tools
Most of us strive to find the efficient ways to get things done.  Lots of resources are available to create those efficiencies.  It’s simply a matter of investing the time to get them set-up!   Here are some of my favorite tools for automating processes.   Mixmax - A plugin for the Chrome browser that integrates with your Gmail account.  This allows you...
Emotional and Intellectual Headlines Convert
What do you think triggered your interest to click on this post? Would you have clicked on this post if the headline was, “Write headlines that convert?”   As I studied what the title of this article should be, I researched the emotional and intellectual impact the phrase would have overall.  Here you are reading it, so I must have done something right.  ...
Personal Branding Simplified
Great question.  I’m promoting it and I’m really advocating that everyone take a vested interest in their own personal brand, but I’m sure you are curious as to why is it important to me?   Here’s my story.   When I started my business, I was annoyed that people were sharing my name and not my business’s name in order to learn more about...