As of February 1, 2018, there are 2.13 billion monthly active users on Facebook. December 2017 showed that 1.4 billion people log onto Facebook daily. This is just one of the many social channels available to display your offering. Social media needs to be part of your branding strategy. It will help you to build […]
Most of us strive to find the efficient ways to get things done. Lots of resources are available to create those efficiencies. It’s simply a matter of investing the time to get them set-up! Here are some of my favorite tools for automating processes. Mixmax – A plugin for the Chrome browser that […]
What do you think triggered your interest to click on this post? Would you have clicked on this post if the headline was, “Write headlines that convert?” As I studied what the title of this article should be, I researched the emotional and intellectual impact the phrase would have overall. Here you are reading it, […]
Great question. I’m promoting it and I’m really advocating that everyone take a vested interest in their own personal brand, but I’m sure you are curious as to why is it important to me? Here’s my story. When I started my business, I was annoyed that people were sharing my name and not my business’s […]
YES!! Hashtags are a thing and they are an important part of your social media activities in the digital space. What is a hashtag? Let’s start here. What is a hashtag? It’s that simple – a pound sign (#) with written text next to it and no spaces in between the words or pound sign. […]
You might be thinking why and how would I want to start a podcast or even be on a podcast? I’m going to break this down for you as easily as possible and then offer you some tools and resources to help you get started! Can we all agree that your brand is the image […]
If you want to see a lively discussion, gather a group of web designers or search engine optimization experts together, and ask them all together whether social engagement and sharing – viewers “liking” your posts, sharing them with their followers, commenting on them, etc. – boosts your search engine optimization. This has been a question […]
I’m almost done wrapping up my personal brand and I wanted to share with you the overall process it took me to get to this point: Let’s take a quick look back at 2013, “I need a website” of course, as the owner of a digital marketing agency, thats the first thing that I’m going […]
Often the enthusiasts, artist, passionate hobbyists dreams of turning what he/she loves doing into a full-time successful business! With the help of some fantastic Internet exposure, it was a dream come true for this lovely couple (Roxie + Tom) who own Frostbeard Studio – ok, I’ll fess up, I know them because we are family. Regardless, their […]
The small business owner is often overwhelmed by the who, what, how, why, where in regards to marketing your business in both the digital and traditional space. The easy answer (and the most cost effective answer) to this headache is to focus your time and energy on building your email list. The email list is […]